How to Make Your Product Packaging Holiday Friendly
The holidays are a time for giving! For businesses, the holidays are also a time for selling. The holiday season is the best time for you to move a ton of product; therefore, you should want to incentivize people to choose your product when shopping for their gifts. One of the best ways to do this is to incorporate the spirit of the season in your product packaging.
Let’s say you’re Christmas shopping for a friend and you want to buy them some craft coffee. You find their favorite roast with two brands to choose from. One brand has the same old packaging it always has, and the other is an enticing red color, has snowflake graphics, and “Happy Holidays” in gold leaf lettering. Which one do you choose? The answer is obvious. You want to give your friend something that celebrates the season, and your choice all came down to product packaging. Are you with us now?
Product Packaging and Seasonal Strategies
Chances are that you might already have a seasonal strategy in place. Maybe it includes an email blast to your customer list or a big holiday sale. With so many factors going into your seasonal strategy, the product packaging might go overlooked. Why not do everything you can to push sales? You can incorporate holiday product packaging into various different major holidays. Christmas, New Year’s, Valentine’s Day, and Super Bowl Sunday are just a few different major events that companies tend to sell a lot of product for.
Consider What Kind of Company You Are When Strategizing
Although holiday product packaging is great, it may not always be beneficial. You should consider what is appropriate for your product. For instance, New Year’s product packaging would be great for champagne, but may not be so great for dog food. Also, keep in mind that you don’t have to limit your special product packaging to just holidays. We mentioned Super Bowl Sunday earlier. If you are a food company this is a great event for incorporating football graphics into your packaging design. To stay ahead of competitors you should always be paying attention to the details of your product. Having a strategy in place for you product packaging designs can benefit you greatly in this way.
Flex-Pack Can Help With Your Packaging Needs
Flex-Pack offers a wide variety of flexible packaging solutions. Use us for all your packaging needs. We can get you the perfect packaging for your product. Contact us today or view our website for more information.