Missteps and Misconceptions in Product Packaging
Product packaging is a complicated endeavor. Inevitably, people make mistakes along the way to finding the perfect product packaging for them. This is nothing to be ashamed of, but why not do everything you can to avoid these common pitfalls? Flex-Pack has been providing innovative and striking product packaging for awhile, so we know how to avoid these mistakes. Read on to see our breakdown of overcoming these packaging hurdles.
Distracting or Bad Typography
Typography and fonts on your packaging should be carefully considered. Too bold or too weak and they could detract from the message you’re trying to convey. Find something that fits your brand while being clear and concise. Make sure the information you want to stand out draws their eye. You don’t want to muddle your message.
It’s a common misconception that “If it ain’t broke, don’t fix it.” This may be true for some things, but customers demand innovation from their products. Being stuck and stubborn on one idea could lead consumers to think you’re not progressive or that you’re stale. Keep their interest by implementing occasional changes and innovations in your packaging design.
Not Considering the Customer
When you design your packaging, make sure you’re keeping the consumer in mind. You might like certain aspects of your design, but if it’s not beneficial to the consumer, it may be best to omit it. Imagine you’re a member of your target demographic shopping for your product. Is it something they would want to buy? Then you’re probably on the right track. Also, make sure you don’t make your product difficult to open. Nothing is more frustrating to a consumer than a product they can’t easily access.
You Don’t Always Need to Go With the Flow
Although it’s important to innovate, don’t be a trend chaser. Some trends may work for your product, but some may not. Know your product and know the difference. Sometimes swimming against the tide can make you stand out more to consumers. It’s always dependent on your product, and you’ll know what’s best for your company’s image.
Use Flex-Pack for Your Product Packaging Needs
When you are thinking of great product packaging, think Flex-Pack. We can work with you to design the best product packaging for your company. If you’re in need of innovative packaging design, contact us today. We look forward to helping you find the perfect packaging for your products.