Because of the saturation of the health, food, and beauty industry, brands are often left with only a handful of avenues they can take to set themselves apart from their completion in their respective industries. Among these means of differentiating your brand and positioning yourself more favorably in your target consumers’ minds are the quality and the aesthetic appeal of the packaging.

The packaging of your product alludes to the quality of what’s inside

This is because when your customer first interacts with your product at a store; the only likely quality cue they are going to have about your product is what it looks like on the outside. Believe it or not; the packaging of your products is a marketing tool and an advertisement for the said product in and of itself. In that sense, if the packaging, in terms of the materials used and the look of it seems cheap and unattractive, no matter how the product held within that package is, the consumer will get the impression that your product is not worth buying. Subsequently, they will be compelled to look into the product offerings of your competitors; which does not bode well for you. 

The packaging of your product helps it stand out in a lineup of similar products

When making decisions pertaining to the packaging of your health, food, beauty products, and everything else in between, you should take into consideration that more often than naught, when your products are distributed to retailers, they will be displayed in stores right next to your competitors’ products. If your product, like most products in the health, food, and beauty category, has habitual and low involvement buying decisions tied to it, it becomes even harder to convince your target consumer to pick your product from the lineup of a similar offering of your competitors. 

This is true across the board unless your product has something so eye-catching and attention-holding that the “noise” of completion is drowned out and your customer reaches out for your item. The best and most effective way to add this quality to your product is through its packaging. 

Flex-pack’s packaging bags and pouches contain the perfect combination of quality material and instant aesthetic appeal

By making sure that the package design of your product is so unique and purposefully designed that nothing else can take the spotlight away from your product, you have to use materials that are not only made of the highest quality formulations but also allow you the flexibility to modify the packaging as per your exact requirements and vision for your product.

And there is no better place to get your desired packaging materials than a Flex Pack- industry leading producers of packaging that is flexible, durable, and reliable!

Industry Applications

Health Food Packaging

Health food packaging, because of the fact that there exist a plethora of alternatives and substitutes for each product category, should always be designed in a way that conveys the message that the health foods contained within the packaging retain their quality and functional properties, thanks to the high-quality materials that keep the contents of the package safe from outside harm. 

In addition to this, the influence of visual factors that affect the attractiveness of health food products is undeniable. Surely you are aware of how certain colors and designs can trigger feelings of hunger, thirst, or just the need for a quick snack break in consumers. That why using flex pack’s flexible packaging materials such as roll stock and film, that can be customized to carry the design elements of your choice is the best option for you to choose!

Beauty product packaging

It is no secret that the beauty industry is rapidly becoming one of the richest industries in the world. As a result of the exponential growth of the industry has meant the market becoming saturated with hundreds of thousands of powerful market players. Today, consumers of makeup and beauty products do not only purchase these products for their functionality and utility, but these items are also beginning to be acquired as collectibles. 

This means that the beauty product packaging has become a more crucial element of design than it was ever before. For instance, when your beauty product, say a hand cream or a moisturizer, is placed in a lineup of similar products, what reason would your customer have to forego the other options and pick up yours? Because they do not have any way of distinguishing the quality of the products, the next best cue they can rely on is the quality of the material, and how visually attractive the beauty product packaging is.

With the help of flex pack’s exceptional quality packaging materials, as well as the customization and personalization capabilities they offer, you can create your beauty product packaging in a way that not only holds up the integrity of the contents of the packaging themselves but also ensure that the product will look great in your consumers’ beauty product collections!

Supplement Packaging

Because supplements are products that people consume as add-ons to their normal diets to help them lead healthy lives, it is extremely important for supplement packaging to be one that will maintain the quality of the supplements by keeping them safe from harm that can be caused by external contaminants.

Additionally, supplement packaging should also have some level of portability because the average consumer of this product likes to carry the product on their person and use it whenever they find the time or remember that they haven’t yet taken their daily supplement.

These qualities that are necessary for supplement packaging can be found in the packaging services offered by flex-pack. 

Personal Care packaging

Personal care packaging usually contains products that consumers are going to use on their bodies and for their health benefits. Therefore, it only makes sense that the customers of personal care and hygiene products will only reach out for the products that promise the best quality of the product. This means that they will be more likely to pick your product over competitors’ if your personal care packaging can convey that the integrity of the health and care product within the package is not comprised and kept safe from external elements and contaminants.

If you are looking for the best personal care packaging materials, you don’t have to look too far, because flex-pack has the exact product you need to keep your products safe and your customers happy!

Dental packaging and Medical packaging 

Any products that have the dental or medical industry as it final consumers must be packaged to ensure the utmost amount of security of the substances inside. In addition, there are also certain standards that dental packaging and medical packaging must hold up to because any product with a package that cannot ensure maximum sanitization and sterilization is a no go. 

By using flex pack’s packaging materials, you can ensure that your consumers will be at ease that the products held within the packages have strong and sufficient barriers to keep them clean, and safe from eternal contaminants. 

Bath salt packaging

Bath salts are a category of products that are often used for relaxation and self-care rituals, such as a hot bath with bath salts to take the stress away after a long hard day of work. Moreover, in recent years, bath salts have also become a very common gift item. For these reasons and more, you should make sure your bath salt packaging is designed and presented in a way that instantly catches your customers’ eyes and helps trigger feelings of happiness and peace of mind with a customer looks at the packaging or uses it. And this is only possible if you use flex pack’s flexible packaging options that can be customized to turn your vision of your bath salt packaging into reality!