Your supplement packaging is just as important as the product inside.
As a manufacturer or retailer, you will certainly understand the importance of good marketing. This concept rings true for the health industry, too. In fact, here at Flex-Pack, we believe that supplement packaging holds more power over consumers than you might realize.
Health and fitness involve a lot of visualization, especially when it comes to future goals. With that in mind, it makes sense that many men and women shopping in this industry are drawn to products that are visually stimulating. From branding to external aesthetics, your customer is taking in every aspect of your food packaging before they buy.
Supplements on the market today are coming in brighter containers, using direct language that speaks to the customer, and including a thorough list of all of the ingredients within each product. This lets the consumer know what they are getting right away, while still enjoying the visual component of the product. Flex-Pack offers plenty of customization options throughout our selection of supplement packaging. From stand-up pouches to liquid packaging, we make sure our clients are covered.
Mobility and Convenience
Health and fitness are all about range of motion, so it should come as no surprise that the majority of your consumer base wants a product that can travel with them. Modern supplement packaging provides customers with the ability to bring vitamins on vacation, carry protein powder directly in their gym bags, or pop a package of supplements into a purse for a long day at the office.
Freshness and Value in Supplement Packaging
The science behind food packaging has evolved over the years, and we are now able to provide consumers within the health industry more long-lasting supplements than ever before. This increase of the life of a product, based on the ability of its packaging to hold in freshness, creates more value, boosting sales and brand awareness – not to mention brand loyalty.
It’s important to remember that what your customers see on the outside of a product makes a big difference as to whether or not they will buy it. Health products attract a very specific crowd, and this crowd knows what they want in terms of freshness, safety, flavor, and visually stimulating flexible packaging.
For more information on how your supplement packaging can increase your revenue, or speak to a member of our knowledgeable staff, call Flex-Pack today. We are always happy to discuss our diverse products and send out samples of any packaging options you are interested in trying.