How to Avoid Misleading Pouch Packaging Design

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Clearly communicate a message with your pouch packaging design.

As a consumer, we have all shared in the disappointment of purchasing a product, only to find it wasn’t what we thought it would be. There isn’t much you can do to protect yourself except do your research, read labels carefully and hope for the best.

However, if you are the company responsible for providing products for consumers, it would serve you well to present your product in a clear and ethical way. Misleading pouch packaging design can quickly tarnish your brand, which can be difficult to recover from. You may even run the risk of being sued for false advertising.

What You Can Do

One of the simplest ways to avoid issues revolving around a misleading pouch packaging design is to simply use a clear design. Using a clear film stand-up pouch will allow the consumer to easily and quickly see your product.

If you want your brand logo or design to show on the front of your product package, consider purchasing pouch packaging with a clear window or back.

Once you have established your design, plan on doing a market test. Can your prospective buyers see what they are buying? Is the packaging easy to open? Can they get the product out easily without making a big mess?

Find a Trusted Partner

The most important link between you and success is partnering with a trusted packaging partner. Flex-Pack is an industry leader in the flexible packaging industry with more than 75 years of experience in the plastic industry. We have our own in-house design team and can work directly with you on all of your product packaging. Our passion and product knowledge can help distinguish you from the competition.

SQF Certified

In addition to having our own design team to help you develop your brand, Flex-Pack is leading the way in the marketplace with an SQF certification, short for Safe Qualified Food Program. This certification is a result consumers’ increasing demands for high quality products and transparency in the supply process. We can work with you to assure that you avoid misleading pouch packaging design – saving your company time, money and headaches.

How This Benefits You

By purchasing your product packaging, including stand-up pouches, flexible packaging, liquid packaging, etc. from a SQF certified company such as Flex-Pack, you can be assured that your products have already met food and safety regulations. Your company can incur significant cost savings because safety checks on pouch packaging will no longer be necessary. It’s all been taken care of with our SQF certification.

Additionally, you have added even more integrity to your brand by purchasing product packaging from a company that boasts the globally recognized SQF certification, giving your company a hand up on the competition.

Find Out More About Our Pouch Packaging

Please continue browsing our website to find out more about our flexible packaging products, including pet food packaging, food packaging, nutritional and supplement packaging and more. Contact us to take that first step in advancing your company beyond the competition with an innovative pouch packaging solution.

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